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    Head of Mindset & Performance - Dave

    Dave Alred MBE PhD is widely acknowledged as one of the best coaches operating on the planet today. He has helped athletes and businesses alike, to improve themselves far beyond their own personal expectations. His relentless drive and application towards performance and improvement has put him right at the very peak of his field.

    “The guy I was about to meet was not just a kicking coach he is by far the best in the world.I thought I was a 7/10 kicker, suddenly the scale has gone up to a 100, I am stuck on 7 and he is in the high 90’s, he doesn’t tell me what to do he tells me how to do it and then shows me, the sound, the flight, the power, it was as though he was kicking a different ball. It was already clear this is a truly special guy, and if I am serious about wanting to succeed I need to learn from him everything I possibly can.”

    Rugby Kicking Guide Pressure book– Jonny Wilkinson, one of the best rugby union players of all time, Jonny: My Autobiography

    “Jonny Wilkinson had the best coach in the world for 6 years. Dave Alred is phenomenal. He is brilliant both as a technician and as a psychologist. His sessions are always varied and he’s a great communicator. Perhaps best of all, he’s a great listener.”

    – Becoming a Lion – Jonny Sexton, 2013, Now rated one of the best in the northern Hemisphere.

    The world’s best kicking coach, Dave Alred taught Jon Webb, Stuart Barnes, Rob Andrew, Neil Jenkins, Matt Burke, Morne Steyn, Jonny Wilkinson, George Ford and Jonny Sexton how to kick, and is now passing on his wisdom to you!

    In 2016, Dave added published author to his list of achievements, releasing The Pressure Principle. Applicable to people in all walks of life, the book sheds light on Dave’s philosophies around handling stress and performing when it matters most. You can buy the Amazon Best Seller now here.

    Head of Goal Kicking - Yappy

    Tony Yapp was a professional rugby player for 12 seasons and is a RFU Level 3 coach, His playing career included Bedford, Worcester, Randwick (Aus) Exeter Chiefs, Launceston and now Taunton Titans. During his career Tony has also represented England U21’s England A and the Barbarians.

    “Neil Jenkins aside, Tony Yapp was the best goal kicker I have ever seen”

    – Terry Harry, Exeter Chiefs dream team pick

    Tony is known for his outstanding all round kicking game and has found Dave Alred’s methods invaluable adding to his distinguished career. During his Exeter Chiefs career alone Tony made 173 appearances scoring 1800 points. During a 12 year professional career he finished with over 3000 points.

    Head of Strategy & Gameplay - Stu

    Stuart Alred is a RFU level 2 Coach. His playing career included Exeter University, Exeter Chiefs and Launceston. Stuart has also represented England Universities.

    “There are no secrets to success. It’s the result of preparation, hard work, and learning from failure.”

    He set a club Record at Launceston for most penalty goals in a season and being Dave’s son gives him an added insight! Stuart retired early from playing professional rugby to concentrate on training to be a church Pastor.

    Stuart is now a Christian Minister in Exeter while he continues to enjoy his involvement with rugby through coaching.